Postcards are a wonderful medium for delivering a concise message that you can present clearly and completely in a small space. They are a great choice to inform your prospect about special events, special pricing, or to drive traffic to your company and your company’s website. You need to gain attention, stimulate interest, provoke desire and make the prospect take action.

• They are a cost-effective direct mail format since they are self-mailers and do not need a printed envelope or inserting service.
• You can attract your potential customer’s attention without the recipient even having to open an envelope.
• There are many opportunities for the use of creative graphics. "Billboard"-style
  advertising is recommended. Short, effective, strong message!
• Depending on your offer, prospects can use the card immediately or save the card
  for future use.