Sending a direct mail piece through the mail is easy. Sending a great direct mail piece is harder. Design is not just about the photos or the drawing, but it is about the total concept and how your idea flows through the entire project. Your piece has to draw the reader into your concept; it has to help the reader focus on the benefits of your company and has to call the reader into action so that the reader calls you. All the elements of the piece must work together to entice the reader to react to your offer, and the offer has to be something that is compelling. It can
be very difficult to create this balance of design and action. You know your business, but a stranger is not as familiar with your company. You need to be aware of how your piece looks
to a customer.
We have been designing ads for over 45 years and can help you work through these
challenging issues.